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LOHASとWeb2.0は同様に…

リンク: LOHASとWeb2.0は同じ試みである。参加しよう。 - Speed Feed [ITmedia オルタナティブ・ブログ].

 私も確かに、LOHASとWeb2.0にある一定の共通性を見出していました。

 どちらも、明確な定義とか、コアになるようなものが無いまま、緩やかな雰囲気的なものについて、レッテルをつけて、何かのカテゴリーに入っているように見せかけて、「ビジネスしやすい」ようにした用語に見えます。
 とある企業の企画部の人間が、プレゼンテーション資料に好んで使いたくなるような用語の一つに仕立て上げられているように思えます。企画の人間はトップの人間に対して、なんとなく分かったような気にさせて、事業計画を通すのが役割ですから、なんとなく分かったようなイメージ先行の用語を、とてもよく好みます。
 実務的な、実行者としての技術者から見れば、それは、ただ「胡散臭い」。宗教じみているとも言えます。技術系の人間は理詰めで言える事柄をイメージで語られるのを大変嫌います。

 だから、"LOHAS"とか"Web 2.0"とかを持ち上げている人を見ると、単に「ああ、お仲間じゃないですね」と遠ざけてしまいがちです。事情が分かっていて予算をかっさらってくるための道具として使っているのであれば、分かるのですが。

 リンク先の文章は、論旨よりも先に文体のほうが鼻につきます。「啓蒙してやる」という意識が出すぎです。きっと、講演にわざわざ足を運んでくれるような、信じる準備万端な人には有効な文体(というか口調)だとは、思いますが。普段のお仕事では、それがとてもお役に立っているのでしょうね。

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